As many of you know, campaign logos are my favorite part of each election year. They nearly always deliver a hilarious mix of boring and obvious design choices OR they represent a complete and utter failure to consider design at all. Ordinarily by this time, we’ve seen all the logos we are going to see and I long ago completed my regular full analysis of them. But this is no ordinary year, and Donald J Trump and Hillary Clinton are the gifts that keep on giving.
Trump’s has been a surprisingly sterile and reserved logo up until this point. Enter VP choice Mike Pence. Now that Pence is officially on board, the thinnest-skinned and most misogynistic major-party candidate in modern political history has managed to create a logo where his name is quite literally penetrating that of his running mate’s. The first time I saw it, I assumed it was a Reddit joke.
One can only hope that when Clinton makes her pick, she will also make a logo revision and can top her logo gaffe from earlier this year when she actually sat Rosa Parks the back of the bus.
Donald, Hillary: call me.